For brands, retailers and collaborators

Help people choose with confidence.

ilé connects products, trusted creator taste and personal context at the moment someone is deciding what to wear, sample or buy.

Discuss a partnership
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Who this is for

Partners close to the choice.

Fragrance housesDepartment stores and specialist retailersUK airport and duty-free operatorsIndependent fragrance brandsSampling and discovery servicesAffiliate networks and commerce platformsCreator agencies and talent managersEvents, exhibitions and cultural partnersFragrance data and product-content providers

Ways to work together

Useful journeys, clear disclosure.

Product and library partnerships

Provide verified product information, approved images, launch details and availability.

Sampling and try before you buy

Help users act on “sample first” recommendations and reduce unsuitable purchases.

Retail and duty-free journeys

Support high-intent, time-sensitive decisions when users are standing in-store or travelling.

Creator and advisor collaborations

Build licensed creator-led guides, product education and campaigns connected to real app utility.

Attributed traffic and commerce

Use trackable links, codes or technical integrations where available. Purchase attribution is claimed only when the required integration is active.

Events and activations

Use live advisor demonstrations, memory-led interviews, sampling or creator sessions at fragrance and retail events.

Insight

Use only aggregated and appropriately anonymised insight. Partners cannot buy or access individual private wardrobes, chats, memories or personal data.

Partner trust principles

Recommendations stay worth trusting.

Partner enquiry

Tell us what you need.

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